Fashion with a Conscience
Published 2011 | By Shabnam Khan
Newly instated fashion label Verb aims to motivate and encourage people to help support their communities and great causes such as the East Africa Famine through their love of fashion.
In an effort to help those less fortunate 30 percent of the label’s profit will go to various causes each season.
Verb sells fashion illustrations, currently stocked at fashion boutique Drobe, and a line of leather handbags, which will be released in November.
The designer behind Verb is Adele Turner, a Queensland University of Technology fashion student who is determined to make a difference and be a part of the solution.
“It’s easy to think the problem is too big and you can’t do anything. But every bit counts and why not use what you’re passionate about to help others?” Turner said.
“The label gives people a simple way to ‘do something’ for those in need.”
The soon to be released handbag line will give shoppers the opportunity to not only obtain some great fashion staples but to also observe the direct impact of their contribution on individuals.
Turner’s ethical choices can be seen in all facets of the business such as her push for fair trading and helping the local makers in Jaipur, Rajasthan, start their own leather business.
“We’re able to individually help people. It’s so hard giving money to an organisation and you don’t know where it goes,” Turner said.
“We can strategically show where people’s money is helping.”
Rachel Mellers, sales assistant at Drobe, explains why the fashion boutique was drawn towards Adele and her fashion illustrations.
“We were initially stocking her cards, as we absolutely loved her illustrations and they were immediately so popular with customers. Some people would buy the cards with the intention of just framing them and not actually using them,” Mellers said.
“Using her talent to benefit others and actually making a difference beyond her own world is amazing for only a new artist to be doing.”
For more information visit http://www.facebook.com/adele.for.verb
Photography by Shabnam Khan